Since 40 is the new 30, I don't consider myself old, however I did begin my knowledge of computers on a Commodore.. so maybe I'm a little old. As the social media world revs up, the social media marketing world is more important than ever.
Throughout the years business marketing has relied on 4 top methods:
- Television
- Radio
- Print Ad
- Word of Mouth
The method of advertising, is of course, dependent on the budget of the company. Big Brand Companies could afford the best and the brightest while the mom & pops, small businesses and medium businesses were dependent on good word of mouth, limited radio time, maybe the late late night TV commercial spot and the occasional Sunday paper ad.
WOW, has this changed! Welcome to the World Wide Web!
Yes, the Big Brand Companies can still afford the best and the brightest but with MILLIONS of people talking to each other about everything possible, I do believe the playing field is even-ing out a bit.
So the question is... CAN YOU DO THIS MARKETING YOURSELF?
YES & NO! Just like any other forms of marketing being done for your company, there are social media professionals to make sure your message is on target and saying the right thing. This is leaving you to run the successful business you are working for.
Now in the world of constant information it is more important that the wrong message not go out and the right things are being said to the right people and groups.
In the world of meta-tags, seo, pay per click, ad words and more - the big brand businesses may still be able to pay top dollar to ensure they are at the top of the page. But in the Social Media world, it's all about the relationships you are developing. Facts tell and stories sell - in the land of conversation you want your story told everywhere! The stories that make the biggest buzz are the funny stories, the feel good stories and the stories that bring value.
How will you tell your story? Who will tell your story? Consider a Social Media Marketing Group to do it for you, to do it right and to do it consistently. But, at the end of the day, make sure your story is being told!
No comments:
Post a Comment